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Download ebook Mathematical Underpinnings of Analytics : Theory and Applications

Download ebook Mathematical Underpinnings of Analytics : Theory and Applications

Mathematical Underpinnings of Analytics : Theory and Applications by Peter Grindrod

Mathematical Underpinnings of Analytics : Theory and Applications
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Author: Peter Grindrod
Number of Pages: 280 pages
Published Date: 27 Jan 2015
Publisher: Oxford University Press
Publication Country: Oxford, United Kingdom
Language: English
ISBN: 9780198725091
File Name: Mathematical.Underpinnings.of.Analytics.Theory.and.Applications.pdf
Download Link: Mathematical Underpinnings of Analytics Theory and Applications
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Analytics is the application of mathematical and statistical concepts to large data sets so as to distil insights that offer the owner some options for action and competitive advantage or value. This makes it the most desirable and valuable part of big data science. Driven by the increased data capture from digital platforms, commercial fields are becoming data rich and analytics is growing in many sectors. This book presents analytics within a framework of mathematical theory and concepts building upon firm theory and foundations of probability theory, graphs and networks, random matrices, linear algebra, optimization, forecasting, discrete dynamical systems, and more. Following on from the theoretical considerations, applications are given to data from commercially relevant interests: supermarket baskets; loyalty cards; mobile phone call records; smart meters; 'omic' data; sales promotions; social media; and microblogging. Each chapter tackles a topic in analytics: social networks and digital marketing; forecasting; clustering and segmentation; inverse problems; Markov models of behavioural changes; multiple hypothesis testing and decision-making; and so on. Chapters start with background mathematical theory explained with a strong narrative and then give way to practical considerations and then to exemplar applications. Exercises (and solutions), external data resources, and suggestions for project work are given. The book includes an appendix giving a crash course in Bayesian reasoning, for both ease and completeness.

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